Reality TV World Show Updates   People News   Spoiler News   Entertainment News   RealityTVDB   POP Hollywood   Reality TV News Wire
Features & Interviews   Sexy Social Pics of the Day   Things to Know Profiles   Message Boards   Shows Listing

HOME > She's Got the Look

TV Land announces 'Top Model'-like '35 and Beyond' reality series

By Christopher Rocchio, 03/27/2007 

TV Land has announced that it has ordered 35 and Beyond Super Model Search, a new America's Next Top Model-like reality series that will hunt for runway wannabes who are older than those normally featured on television and in magazines.

35 and Beyond Super Model Search will take place at New York's Wilhelmina Models Inc., the same setting for VH1's The Agency reality series.  The fact that 35 and Beyond's aspiring models will be at least 35-years-old would seem to be one of the show's few major differences from Top Model's format.  Like Top Model, 35 and Beyond's wanna-be's will partake in an elimination competition in which the winner will receive a lucrative modeling contract.

According to TV Land president Larry W. Jones, 35 and Beyond Super Model Search is part of the cable network's effort to add several new shows geared toward the Baby Boomer generation, the network's target demographic.

"TV Land wants to be the brand that understands and appreciates the entertainment and pro-social needs of Baby Boomers," explained Jones. "By expanding on our reach -- where Boomers comprise roughly 75 percent of our target audience -- TV Land is uniquely positioned to deliver entertainment and effective pro-social messaging that speaks to the life stage and values Boomers are currently experiencing. The days of targeting younger audiences, and hoping mature consumers will follow their lead, is now officially over."

In addition to 35 and Beyond Super Model Search, other series and pilots announced by TV Land included TV Land Confidential, Back to the Grind, High School Reunion, Celebrity Love Cruise, Family Foreman, The Story Of..., and The Big 4-0.

Get more Reality TV World! Follow us on Twitter, like us on Facebook or add our RSS feed.


Take Our User Survey

Page generated Sat May 26, 2018 13:43 pm in 0.92780494689941 seconds

About Reality TV World   •   Advertise on Reality TV World  •   Contact Reality TV World  •   Privacy Policy   •   RSS Feed