TBS, the "very funny" network that recently brought viewers Outback Jack, has announced its next "fish out of water" reality show concept -- He's A Lady, a gender-bending series that will give eleven macho men the opportunity to walk a mile in women’s shoes when they are given a complete feminine makeover.

Scheduled to premiere Tuesday, October 12, He's A Lady will open with the men temporarily leaving their wives and girlfriends behind for a chance to win a quarter of $1 million dollars. The men believe that they are going to be competing in grueling physical challenges on a show called All-American Man, but once the show begins, they'll discover that they will actually be transformed and given the chance to see what life is like as a lady, with one man winning a huge cash prize in the end.

Soundly similar in concept to the Awful Pretty reality series announced (but as of yet unbroadcast) by UPN earlier this year, each week the He's A Lady's competitors will learn something new about what it’s like to live as a lady, from dealing with bras and jewelry to bonding with real women in typically all-female activities.

Weekly challenges for the competitors will include learning how to behave like a lady, followed by going out in public to find out how convincing they are; being trained how to be a supermodel; planning a real wedding and then being asked to serve as the bridesmaids; and, finally, completing a multi-tasking challenge back in their hometowns where the guys must remain in character in front of family and friends.

During the show the competitors will live in "The Doll House," a beautifully decorated dwelling designed to help them get in touch with their feminine sides. Contestants will be eliminated via the decisions of an America's Next Top Model-like celebrity panel of judges comprised of Morgan Fairchild (The Seduction), John Salley (The Best Damn Sports Show Period) and Debbie Matenopoulos (Good Day Live).

The series, hosted by Tony Frassrand, will climax with a beauty pageant, where the competition boils down to the quarter-million-dollar question: “What, as a lady, have you learned about being a man?” The judges will then select the best man in the group, based on a variety of criteria.

Signing on to the series as cheif sponsor is SC Johnson, which, in addition to product integration, receives tagged tune-in spots, on-air billboards, online exposure on the show’s microsite and logo placement in print ads. SC Johnson products, such as Edge Shaving Gel, Ziploc and Oust, will be incorporated into the weekly competitions.

He's A Lady comes to TBS from Evolution Film & Tape, Inc. (Switched!, Bands Reunited), with Douglas Ross (Bug Juice, TBS’s The Mansion) and Tom Campbell (Boy Meets Boy) serving as executive producers and Tom Colamaria (Temptation Island) serving as supervising producer. Production is currently underway on He's A Lady,