NBC licenses Australian rights to Bravo's 'Queer Eye For The Straight Guy' to Network 10
By Reality TV World staff, 09/09/2003
Only a week after Daily Variety reported that Australia's Seven Network had passed on U.S. hit "Queer Eye for the Straight Guy," ending negotiations for rights to the show as well as format rights for an Australian version, The Hollywood Reporter says that NBC Enterprises has now closed a deal with Australia's Network Ten broadcaster instead.
According to The Hollywood Reporter, the Network Ten deal is unusual in that the network will not only produce its own Australian version of the reality show, but that it will then entrust NBC Enterprises to sell that version to other broadcasters worldwide. The decision means that NBC will now be selling both the American and Australian versions of "Queer Eye" internationally.
In announcing its decision to pass on the program last week, Seven Network's programming director had told Variety that costs and long-term franchise viability where key factors in its decision to end negotiations for the series. "Given we have the rights to a makeover program, 'What Not To Wear,' which is performing strongly in the U.K. and the U.S., and other concepts which we believe offer significant potential, we have taken the view that the cost of 'Queer Eye' outweighs the eventual value of this concept -- in particular its viability as a long-term franchise," programming and production director Tim Worner told Variety.