MTV exiles DJ AM's 'Gone Too Far' to late night after low ratings
By Christopher Rocchio, 10/31/2009
MTV has decided to move its Gone Too Far reality series to late night.
The Intervention-like reality series -- which stars Adam "DJ AM" Goldstein, who died in August due to an accidental drug overdose -- will now air in the Thursdays at 11PM ET/PT timeslot beginning with its fourth episode on November 5.
Gone Too Far's October 12 premiere averaged only 499,000 total viewers in its Mondays at 10PM ET/PT timeslot.
However three days later, New York Police Department officers found Goldstein's lifeless body in bed in his Manhattan apartment after responding to a 911 call from a friend who was concerned Goldstein had missed an airplane flight and wasn't answering his phone.
A crack pipe, half a bag of crack cocaine and prescription drugs were reportedly found nearby.
The New York Medical Examiner's office subsequently declared Goldstein's death an accidental drug overdose due to the combined effects of cocaine, Oxycontin, Vicodin, Ativan, Klonopin, Xanax, Benadryl and Levamisole, a substance commonly used by drug dealers to cut cocaine.
MTV then decided to debut the series on October 12 with the "consent and support" of Goldstein's family.