Jordan Rodgers has remained largely tight-lipped about his older brother Aaron Rodgers' estrangement from the family since he appeared on The Bachelorette in 2016, and things apparently still haven't gotten any better. 

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The Bachelorette Season 12 winner called Aaron out on social media, accusing the 34-year-old Green Bay Packers quarterback of not checking on or even reaching out to the Rodgers family amid the deadly Camp Fire wildfire in Northern California.

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It all started when Aaron attempted to promote awareness of the natural disaster and vowed to donate $1 million to its victims on social media.

"In Northern California, where I was born and raised, the city of Paradise burned to the ground, and many of the residents who got out are now displaced to my hometown of Chico and across the north state," Aaron explained in a Twitter video on Wednesday.

"I personally reached out to my friends and the mayor of Chico to find out how to be of the most help. And raising money for both immediate needs and the long-term recovery is what is needed most right now."

Aaron's call for help seemed pretty selfless, but the gesture obviously did not impress Jordan, a 30-year-old sportscaster and the fiance of Season 12 The Bachelorette star JoJo Fletcher.

Jordan retweeted Aaron's post and wrote the following: "PLEASE DONATE, SPREAD AWARENESS & SEND LOVE. But when your own Mom is home alone during the fires, car packed ready to evacuate, & you miss the fundamental first step of compassion; calling your parents to make sure they are safe... Everything else just feels like an act."

Aaron and Jordan's oldest brother, Luke, also shared his opinion on the situation.

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Not only did Luke retweet Jordan's message, but he also tweeted along with it, "Smells like cowardice this morning..."

Aaron's years-long estrangement from Jordan and the rest of his family was an ongoing storyline that played out on JoJo's The Bachelorette edition, which wrapped filming in May 2016 and aired its finale in August of that year.

"I have a great relationship with my brother Luke. Me and Aaron really don't have that much of a relationship. It's just kind of the way he's chosen to do life," Jordan had told JoJo on-camera.

"I love [Aaron] and I can't imagine what it's like to be in his shoes and have the pressure he has and the demands he has. [I] don't have hard feelings against him, it's just how things go right now."

Shortly afterwards, Aaron declared in an interview with WISN 12 in July 2016 it was "a little inappropriate" for Jordan to have spoken "publicly about some family matters."

The men's father, Ed Rodgers, subsequently revealed to the New York Times in January 2017 the estrangement is "complicated" and "fame can change things," which appeared to be a shot at Aaron.

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Although it's unclear what caused Jordan and Aaron's rift, reports swirled the brothers had a progressively more tense sibling rivalry that resulted in the family choosing sides. It had also been widely reported Aaron's ex-girlfriend, Olivia Munn, might have contributed to the problem.

The Rodgers family "told [Aaron] they didn't trust her and thought she wasn't with him for the right reasons. That made him furious and he ended up choosing Olivia over his family," a source had told Us Weekly.

However, Aaron and Olivia, 38, split in April 2017 after three years together and his family ties seem looser than ever.

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