"Jersey Shore" keeps going and going and going ..

"Jersey Shore," the hit show on U.S. cable network MTV, has reached another series high. On Thursday, "Shore" was up 3% compared to last week's episode, with 8.9 million turning the dial at 10 p.m.

"Shore" averaged 6.9 million in the 12-34 demographic (8.8 rating), up a tad compared to last Thursday (8.5; 6.6 million).