CBS' The Road, a new reality singing competition starring country singers Keith Urban and Gretchen Wilson, is set to air this fall.

ADVERTISEMENT

CBS' previously-announced reality series, The Road, will premiere right after Tracker and air on Sunday nights in Fall 2025.

The Road will air one-hour episodes on Sunday nights at 9PM ET/PT, but its official premiere date has yet to be announced.

CBS made the announcement when unveiling the network's 2025-2026 primetime programming lineup.

The Road is being executive produced by Keith, a former American Idol judge; country singer Blake Shelton, who served as a longtime coach on NBC's The Voice; and actor and producer Taylor Sheridan. David Glasser and Lee Metzger are the other executive producers).

The Road will trail Keith on a journey to discover the next big artist with the help of "tour manager" Gretchen.

"I spent a lot of years playing in some real seedy pubs, sometimes just for the bartender -- but it's where I learned so much about what I do," Keith said in a February statement when his participation was first announced.

"So, I love the idea of putting artists into a real-world environment, to find out if they have what it takes. Paying your dues sucks, but there are many things that just can't be taught, like how to put together a set list, whether to extend or cut a song during your performance or how to work the crowd."

Keith added, "For me, touring has always been my first love, and this show is about what happens when you leave the glitzy TV studio."

Viewers will have a backstage pass "into the gritty and unforgiving life of a touring artist," according to CBS.

"With exclusive access to behind-the-scenes workings of the music industry, viewers will see what happens when some of the best up-and-coming performers pile into a tour bus and tackle a grueling schedule in pursuit of their dreams."

The docu-reality series will feature singers joining Keith on tour and performing as opening acts in venues across the country.

The singers will compete to win over local fanbases in order to secure a spot in the next city and remain on the tour.

As "tour manager," Gretchen will provide support and guidance to the emerging musicians while they make their way across America. She will also share her own expertise and experiences on the road as a touring artist.

"Stepping into the role of 'tour manager' for The Road has allowed me to take everything I've learned over all of my years of touring and pour it right back into these emerging musicians," Gretchen said in an April statement when her casting was first announced.

"Helping them sharpen their talents to capture the attention of these crowds across America, and guiding them through the real and raw grind of life on the road, has been a highlight of my career."

Gretchen added, "Working with Keith Urban, Blake Shelton, Taylor Sheridan and the rest of the team and our incredible crew was absolutely amazing. It was an honor to be a part of this team and I can't wait for the world to watch!"

Keith's tour dates already filmed in March and April with multiple stops in three states -- Texas, Oklahoma and Tennessee.

When the show was first picked up in November 2024, Blake said he's a big fan of Taylor's work and was excited to collaborate with him.

"I know a thing or two about singing competitions and what it's like to chase a music dream and live life on tour. I'm looking forward to discovering new talent and giving them this platform," Blake said.

And Taylor boasted about how there will be "no more shiny floors and studio audiences" for these aspiring singers.

"This is where the rubber meets the road -- literally," Taylor said in a late 2024 statement.

"Get in the van, go to the next town and win the crowd. Do it enough, and you become the next leader. Simple as that."
About The Author: Elizabeth Kwiatkowski

FOLLOW REALITY TV WORLD ON GOOGLE NEWS