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HOME > Survivor > Survivor: Pearl Islands

'Survivor: Pearl Islands' finale dominates, draws over 25 million viewers


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By Steve Rogers, 12/16/2003

The final ratings results are in for the Sunday, December 14 finale of Survivor: Pearl Islands, and, as expected, the program dominated the evening, drawing over 25 million viewers and hitting ratings highs not seen since the May 2002 finale of the Survivor: Marquesas.

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Despite being delayed by NFL football coverage in many markets, the finale of Survivor: Pearl Islands dominated its time period in households (13.0/19), viewers (25.23 million), adults 25-54 (11.4/23), women 25-54 (12.3/25), men 25-54 (10.5/21), adults 18-49 (9.7/22) and adults 18-34 (7.4/19). The Survivor: Pearl Islands finale was the night's highest rated program in households and key demos as well as the night's most watched program, with the program's ratings steadily increasing throughout the broadcast and peaking with an average of 26.19 million viewers during the 9:30-10:00 PM ET time period.

The episode was the most watched and best delivery in adults 25-54 for a Survivor finale since Survivor: Marquesas (on May, 19 2002) and best Adults 18-34 and Adults 18-49 demographic finale delivery since Survivor: Thailand (on December 19, 2002). The Survivor finale was so dominant that it easily topped the combined delivery of NBC, ABC and FOX in viewers (25.23m vs. 25.07m), adults 25-54 (11.4/23 vs. 10.6/19) and adults 18-49 (9.7/22 vs. 8.8/20) during the 8-10PM ET time period.

Following after the two-hour finale at 10 PM ET, Survivor Pearl Islands: The Reunion draw 21.87 million viewers and also won its time period in households (11.5/18), adults 25-54 (10.5/22), women 25-54 (11.6/24), men 25-54 (9.3/20), adults 18-49 (9.2/21) and adults 18-34 (7.1/19). Survivor Pearl Islands: The Reunion easily topped NBC and ABC combined by +58% in adults 18-34 (7.1/19 vs. 4.5/12), +59% in adults 18-49 (9.2/21 vs. 5.8/14) and +46% in adults 25-54 (10.5/22 vs. 7.2/15) and by +2.32m viewers (21.87m vs. 19.55m)

Survivor Pearl Islands: The Reunion retained a remarkable 96% of its finale lead-in in adults 18-34 (7.1/19 from 7.4/19) and 95% of its adults 18-49 (9.2/21 from 9.7/22). The program was the most watched Reunion show since the Survivor: The Australian Outback aired way back on May 3, 2001.









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