'Survivor: The Amazon' premiere draws 23.26mil viewers, outpaces debut of 'Survivor: Thailand'
By Reality TV World staff, 02/14/2003
CBS has announced that the February 13th premiere of "Survivor: The Amazon" won its 8:00-9:30 PM time period in households (13.3/20), viewers (23.26m), adults 25-54 (10.4/24) and in a virtual tie for first in adults 18-49 (9.1/24, -0.1 behind NBC). "Survivor: The Amazon" dominated the 8:30-9:30PM time period in households, viewers, adults 18-49 and adults 25-54.
Compared to the first episode of "Survivor: Thailand", which was broadcast on 9/19/02 against mostly rebroadcasts on the competition, "Survivor: The Amazon" was up +1% in both households (from 13.2/22) and adults 25-54 (10.3/27) and added 210,000 viewers (from 23.05m). Compared to the premiere of "Survivor: Marquesas" last February, "Survivor: The Amazon" was up +2% in households (from 13.0/20), +4% in adults 25-54 (from 10.0/23) and even in adults 18-49.
CBS's Thursday lineup, featuring the 90-minute premiere of SURVIVOR: THE AMAZON and a special 90-minute edition of CSI: CRIME SCENE INVESTIGATION, topped NBC's "super-sized, superstar" lineup. CBS won Thursday in viewers (an average of 25.24 million), more than five million viewers more than NBC's (19.84m). CBS also won the night in NBC's target adult 18-49 demographic (9.9/25 vs. 9.5/24) as well as adults 25-54 (11.4/25 vs. 10.1/13) and households (15.0/23 vs. 13.0/20) This is CBS's best household, viewer and adults 25-54 performance since 5/3/01, the night of the SURIVOR: THE AUSTRALIAN OUTBACK finale, and best adults 18-49 delivery since 1/10/02, the night of the SURVIVOR: AFRICA finale.
The win marked CBS's first Thursday victory in a February Sweep (excluding Olympics programming) in viewers, households and key adult demographics since Feb. 18, 1993 ("Top Cops," finale of "Alex Haley's Queen" mini-series). CSI: CRIME SCENE INVESTIGATION became the first drama to top a first run "ER" ever in households, viewers and key demographics.