Second episode of 'I'm a Celebrity - Get Me Out of Here' up over debut -- even when facing 'E.R.' and 'Without A Trace'
By Reality TV World staff, 02/21/2003
Despite airing in a much more competitive Thursday 10PM timeslot versus original episodes of NBC's "ER" and CBS' "Without A Trace," the second installment of "I'm a Celebrity - Get Me Out of Here!" continued to improve its time periods for ABC among young adult viewers. "I'm a Celebrity" bettered the Network's averages in the hour with non-sports programming this season by 24% in Adults 18-49 (3.6/9 vs. 2.9/7) and by 67% in Adults 18-34 (3.5/10 vs. 2.1/6).
On its Wednesday debut the previous evening, "I'm A Celebrity" improved the network's performance in the hour by 13% in Adults 18-49 and 11% in Adults 18-34. Excluding the coverage of Michael Jackson two weeks prior, "I'm a Celebrity" gave ABC its strongest Adult 18-49 rating this season, opposite an original episode of NBC's "ER."