Report: CBS still planning to air another 'Big Brother' this summer
By Christopher Rocchio, 03/17/2008
Big Brother will apparently be back this summer after all.
Although Big Brother's first ever non-summer edition hasn't done that well in the ratings, CBS is still planning to air a tenth installment of the long-running reality show as part of its primetime summer programming lineup, The Hollywood Reporterreported Monday.
Big Brother: 'Til Death Do You Partpremiered last month as replacement programming during the recently concluded Writers Guild of America strike, representing the first ever winter edition of the show since it first premiered in July 2000.
Big Brother's ninth-season debut in the Tuesdays at 9PM ET/PT time slot averaged 6.67 million total viewers and a 2.5/6 rating/share in the Adults 18-49 demographic, placing it third in its time period behind American Idol and The Biggest Loser: Couples among both total viewers and the Adults 18-49 demographic.
The series has averaged a 2.1 rating among Adults 18-49 throughout its current ninth-season broadcast run, down from its three most recent summer seasons (Big Brother 7 averaged a 2.9 rating in 2005, while Big Brother: All-Stars and Big Brother 8 -- which aired in 2006 and 2007, respectively -- each averaged a 2.8 rating).
CBS has yet to announce a premiere date for Big Brother's tenth season.