Ratings: Seventh 'Survivor All-Stars' episode wins time period, all key demos
By Reality TV World staff, 03/12/2004
Airing against another of NBC's "Friends Faves" viewer's choice Friends episode, the seventh episode of CBS' Survivor: All-Stars once again cleaned up in the ratings, winning both its half hours in total viewers, households and the key Adults 18-49 demographic.
According to final Nielsen ratings for March 11, Survivor: All-Stars finished first for the 8-9 PM hour in households (12.6/20), viewers (22.63 million), the Adults 25-54 demographic (10.3/24) and the Adults 18-49 demographic (8.7/23).
Survivor won both half-hours in households, viewers, adults 18-49 and adults 25-54. At 8:30PM, Survivor, against a first run episode of NBC's Will & Grace, posted growth: 8% in households (13.1/20 from 12.1/19), 12% in adults 25-54 (10.9/25 from 9.7/24), 15% in adults 18-49 (9.3/24 from 8.1/23) and added 2.12 million viewers (23.69 million from 21.57 million).
CBS was first in households (14.1/22), viewers (23.28 million), adults 25-54 (10.3/24) and adults 18-49 (8.5/22) for the entire night -- breaking NBC's nine week Thursday evening winning streak in the Adults 18-49 demographic.