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HOME > Survivor > Survivor: Cook Islands

Procter & Gamble removes commercials from 'Survivor: Cook Islands'


UPI News Service, 09/08/2006 

Procter & Gamble, the Ohio consumer products giant, has decided to stay away from the upcoming "Survivor" series in which the show's tribes were initially divided by race.

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Several other major advertisers have also been leery of "Survivor: Cook Islands," the Cincinnati Enquirer reports.

P&G commercials have run with all previous "Survivor" shows, but the company has a history of trying to avoid controversy.

"Survivor: Cook Islands" will premiere September 14 with four teams competing in the Cook Islands in the South Pacific. The teams include groups of Asians, blacks, Hispanics and whites.

P&G's decision is for at least the first three episodes. P&G's fabric freshener, Febreze, was the second-largest advertiser in the first half of the most recent "Survivor" series, Advertising Age said.



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Copyright 2006 by United Press International











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