'Pimp My Ride' teams with Arnold Schwarzenegger to go green
By Christopher Rocchio, 04/10/2007
With a little help from Xzibit and MTV's Pimp My Ride crew, The Governator will be going green for Earth Day.
MTV announced that California Governor Arnold Schwarzenegger will appear on a special episode of Pimp My Ride on Earth Day -- Sunday, April 22 at 1PM ET/PT -- as Xzibit, Mad Mike and the rest of the Galpin Auto Sports crew take a 1965 Chevrolet Impala and give it a "one-of-a-kind ecological alteration."
"I would like to thank MTV and the entire Pimp My Ride crew for shining the spotlight on the importance of alternative fuels and the fight against global warming. I am very encouraged by the great potential in converting vehicles to run on biodiesel as a way to reduce greenhouse gas emissions," said Schwarzenegger. "I am pleased that the power of MTV's message will reach an audience throughout California and the nation to reinforce the benefits of alternative-fuel vehicles and protecting our environment."
North Hollywood, CA resident Kristoffer owns the Impala that receives the "ultimate ecological transformation," which will include an 800 horsepower diesel engine that runs on biodiesel. In addition to pimping Kristoffer's Impala, the Earth Day episode will also show viewers how alternative fuels are created and used.
Pimp My Ride's Earth Day episode will air as part of MTV's "Break the Addiction" campaign that aims to educate, engage and empower youth to make smart, everyday choices that will improve their life and help curb the impact of climate change and preserve the environment.
"What better way to celebrate the [second] anniversary of our Break the Addiction campaign than pimping the environment with a pro like Governor Schwarzenegger - a powerful voice in the fight against climate change," said MTV president Christina Norman. "During the past year, we've reached millions, giving our audience the tools they want to make changes in their own lives. The state of our environment is one of the most critical issues facing our audience today and we're honored that we can inspire and educate even more as we celebrate Earth Day with this special Pimp My Ride event."