Michael Eisner hints at move to ABC Family channel, HBO-style "multiple plays" for ABC's struggling 'Push, Nevada' series
By Reality TV World staff, 10/08/2002
Broadcasting & Cable reports that during a Goldman Sachs conference in New York, Disney Chairman/CEO Michael Eisner seems to have hinted at the upcoming fate of the Disney-owned ABC Network's quirky but struggling "Push, Nevada" telelvision series.
While addressing the topic of greater "repurposing" of programming between the ABC Network and the ABC Family cable channel — an industry term for the quick repeat of ABC sitcoms and dramas on ABC Family -- Eisner argued that repurposing would strengthen ABC, not weaken it, as many ABC affiliates believe.
"Take the new show Push, Nevada as an example," he said. "There is no way a quirky new kind of show like that can get sampled on Thursday night," up against all the formidable network competition. But give it "multiple plays on ABC Family, and you find ways to bring attention to it like HBO and other cable services bring attention to their product. Then you can bring it back on the network once you start to build a cult following."