'Kid Nation' premiere draws solid ratings, finishes first in Adults 18-49
By Christopher Rocchio, 09/20/2007
Last night's premiere of CBS' controversial new Kid Nation reality series averaged 9.4 million total viewers and placed first or second in its time period in all key demographics.
Kid Nation's 66-minute debut (the broadcast ran over by six minutes) finished first in its Wednesday 8-9PM time period in the Adults 18-49 demographic with a 3.1/9 rating/share and was also -- unsurprisingly -- the time period's top show among Children 2-11 (1.9/8 rating/share) and Children 6-11 (2.3/9 rating/share), according to Live Plus Same Day ratings data from Nielsen Media Research.
Kid Nation's 9.4 million viewers average placed it second its time period behind NBC's Deal or No Deal, which aired a special NFL-themed $1 million "Play At Home" episode that averaged about 9.7 million viewers. Kid Nation's 6.0/10 rating/share among households also placed a close second behind Deal or No Deal.
In addition, Kid Nation scored a 3.4/9 rating/share among Adults 25-54, placing it second to Fox's back-to-back premiere broadcasts of half-hour sitcoms Back to You and 'Til Death.
Kid Nationalso finished second to The CW's America's Next Top Model ninth-season casting special among Adults 18-34 (2.5/8 vs. 2.9/10) and Teens 12-17 (2.3/9 vs. 3.4/13). Despite Top Model's performance, Kid Nation still delivered CBS' strongest Wednesday 8-9PM time period performance among Teens since the network's broadcast of the Grammy Awards in February 2006.
Kid Nation's Wednesday night premiere also bested CBS' Tuesday night live finale broadcast of Big Brother 8 in both total viewers (9.4 million vs. 8.7 million) and households (6.0/10 vs. 5.5/9).