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'Celebrity Mole Hawaii' series finale sets franchise ratings records


By Reality TV World staff, 02/19/2003 

ABC reports that the network's "Celebrity Mole Hawaii" series went out with a bang, with the season finale drawing the series' largest audience (12.1 million) and highest Adult 18-49 rating (5.9/15). Winning its hour for the 5th consecutive week among Adults 18-34, "Celebrity Mole Hawaii" beat NBC's powerhouse drama, "Law & Order," by its largest margin ever, an impressive 28% (6.1/18 vs. 4.7/14). "Celebrity Mole" also held No. 1 ranks in the hour among Men 18-34 (4.3/13), Women 18-34 (7.7/21) and Teens 12-17 (4.8/19). The "Celebrity Mole" finale came within 11% in rating and 2 share of NBC's powerhouse drama in Adults 18-49 (6.6/17).

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Compared to the finale for "Mole II: The Next Betrayal", "Celebrity Mole Hawaii" brought in 4.7 million more Total Viewers and 69% more Adults 18-49 (7.4 million & 3.5/10 on 8/26/02). Despite airing opposite "Law & Order," the season finale for "Celebrity Mole" turned in the "Mole" franchise's highest-ever ratings in each of the key Women demographics: Women 18-34 (7.7/21), Women 18-49 (7.5/19) and Women 25-54 (7.6/17). The finale equaled the franchise's highest rating ever in Teens 12-17.

"Celebrity Mole Hawaii" ranks as ABC's highest rated series in the hour in 4 years among Adults 18-49 (5.4/14 - since "20/20 Wednesday" in the 1998-99 season. Additionally, "Celebrity Mole produced the best Adult 18-34 (5.3/16) series delivery for ABC in the hour in 6 years (since "Primetime Live" 1996-97) and best Teen 12-17 rating (4.1/16) in nearly a decade (since "Turning Point" 1994).











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