CBS to premiere its Tommy Hilfiger-hosted 'The Cut' fashion reality show on June 9
By Reality TV World staff, 05/09/2005
CBS announced Friday that The Cut, its new Project Runway-like fashion competition reality show in which fashion designer Tommy Hilfiger will search for "America's fashion trendsetter of tomorrow," will premiere on Thursday, June 9 with a special 90-minute premiere in Survivor's 8PM ET/PT time period
First announced last summer, The Cut will feature sixteen style-savvy contestants competing for the opportunity to design his or her own collection under the Tommy Hilfiger label.
Part of a reality-filled summer lineup in which CBS will broadcast six hours of reality programming a week, The Cut will air its first four episodes in the Thursday 8PM ET/PT time period. Following its June 30 fourth episode broadcast, The Cut will be relocated to an as of yet undisclosed time period in order to make way for the Thursday, July 7 premiere of the tentpole of CBS's summer reality programming lineup -- Big Brother 6.
A thirteen episode series, The Cut will require its contestants to demonstrate their unique sense of style and creativity to prove they have the necessary tools to survive and succeed in the high-stakes fashion industry. Similar to America's Next Top Model, The Apprentice, etc. the contestants will together in a New York SOHO loft while being tasked with real fashion world challenges that will test their talent, business acumen, sales and marketing expertise, resourcefulness and style IQ's. Each week, Hilfiger and his "Style Council," which will consist of guest advisors, will rate the hopefuls on their results and cut one contestant.
Tommy Hilfiger launched his first signature menswear collection in 1984 with his updated take on button-down shirts, chinos and other classics, which immediately struck a chord with consumers. From clothing and home collections to fragrances and eyewear, Hilfiger’s products now generate approximately $3.5 billion in annual worldwide retail sales. In 2003, Hilfiger's daughter Ally co-starred with best friend Jamie Gleicher in MTV's Rich Girls reality series.
Produced by Lions Gate Television in association with Pilgrim Films and Television, The Cut is executive produced by . Craig Piligian and Peter Connolly, President of Worldwide Marketing for Hilfiger. The Cut was created by Piligian and Darren Maddern. Maddern and Eli Frankel will serve as co-executive producers.
Craig Piligian was the co-executive producer on Survivor, Survivor: The Australian Outback, and Survivor: Africa. He is the creator and executive producer of American Chopper, American Hotrod and American Casino, among other productions.