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HOME > Wickedly Perfect

CBS makes 'Wickedly Perfect's Saturday move effective immediately

By Reality TV World staff, 01/25/2005

Presumably convinced that repeat broadcasts of its Thursday night dramas can better defend the Thursday 8PM ET/PT time period until Survivor: Vanuatu premieres on February 17, CBS announced yesterday that effective immediately, Wickedly Perfect (the time period's current occupant) will air on Saturdays at 8PM ET/PT for the duration of its ten-episode run.

Wickedly Perfect was originally scheduled to move to Saturday evenings beginning February 19. Instead, CBS will now fill the Thursday time period with repeats of Without A Trace (on January 27) and CSI (on February 3 and 10.)

Wickedly Perfect had stumbled out of the gate in its attempt to carry the Thursday night torch until Survivor returns. Its January 5 premiere drew only 9.36 million viewers, a 6.5/10 rating/share in households, a 2.9/8 in Adults 18-49, a 3.4/8 in Adults 25-54, and a 4.6/11 in Women 25-54 -- a modest performance that represented less than half the number of viewers who typically tune in to CBS's Survivor broadcasts.

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Wickedly Perfect's second episode performed similarly to its first, drawing 9.16 million viewers but retaining 100% of its Adults 25-54 and Women 25-54 demographic deliveries while increasing 3% in Adults 18-49 and 8% in Women 18-49.

However, last week's third episode struggled significantly versus NBC's "supersized" The Apprentice 3 premiere, drawing only 7.76 million viewers and placing third in its time period in both viewers and Adults 18-49 -- a disappointing performance that CBS no doubt hopes to avoid repeating during the February ratings sweep period that begins February 3.

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