'Biggest Loser' trainer Jillian Michaels to star in Wii fitness video game
By Christopher Rocchio, 06/16/2008
The Biggest Loser viewers will soon be able to experience just how militant a Jillian Michaels workout is from the comfort of their living room.
Game publisher Majesco Entertainment Company has announced a partnership with Michaels to develop Jillian Michaels Fitness Ultimatum 2009, an exercise-themed video game for Nintendo Wii.
"As a huge gamer myself with younger siblings and godchildren, I recognize the importance of staying current with how people digest their media and information," said Michaels. "I truly think this type of product will be instrumental in revolutionizing the fitness industry and will help combat the childhood obesity epidemic in this country today. I couldn't be more excited about partnering with Interactive Game Group and Majesco to bring a family-oriented fitness video game to the market."
The new video game will utilize Wii's motion-based console and Balance Board accessory, integrating various exercise techniques delivered by Michaels that are aimed at helping each player achieve his or her own personal fitness goals.
"Wii and the Wii Balance Board have added a credible and effective new option for players looking to get in shape in a fun and entertaining way," said Majesco executive Jesse Sutton. "Jillian Michaels' expertise in the fitness world coupled with the innovative Wii Balance Board lets us deliver a compelling game that will change the way America approaches home fitness."
Players will be able to choose from four types of workouts -- weight loss, strength training, intervals and hill climb -- and will also have the ability to set the intensity to light, medium or hard for a duration between 10 and 60 minutes.
Exercises players can complete range from crossing monkeybars to climbing ladders and rowing, and the game will also include un-lockable lifestyle and fitness video tips from Michaels. In addition, a competitive party mode lets two players race against each other through individual challenges or the entire physical training course.
Jillian Michaels Fitness Ultimatum 2009 is expected to be released for the holiday season.