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Just a few miles after passing a towering Marlboro Man ad, a second billboard off the highway promotes cigarettes with a new American face: Kelly Clarkson.

The former American Idol winner invites fans to buy tickets to her upcoming concert in Jakarta, the nation's capital. The logo of her sponsor is splashed in huge type above her head — the popular Indonesian cigarette brand L.A. Lights. Similar ads also run on TV.

Such in-your-face tobacco advertising has been banned for years in the U.S. and many other countries. But in Indonesia, the world's fourth most populous nation, tobacco companies have virtual free rein to peddle their products, from movies to sports sponsorships and television shows.

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