Lauren Conrad's clothing line apparently isn't immune from the country's economic crisis.
|
ADVERTISEMENT
|
"She is taking a hiatus, but the line still exists and will continue. The sales of her line in the first year doubled what was projected. However, in light of the economy, it's a good time for Lauren to take a few seasons off to re-work her still budding line," the representative told Us.
"She will look over the past seasons to determine what worked and what didn't work so that she may design clothing that will appeal to her fans."
The Lauren Conrad Collection's hiatus was first reported by The New York Post on Monday after several showrooms carrying the clothing line received a message from her camp that stated, "In light of the economic climate, Lauren has decided to completely rethink her line."
In addition, the memo reportedly stated that the collection's spring and summer shipments had been canceled.
"Lauren is going to revamp her line and design with more high-end fabrics... things she couldn't do the first time around," a source close to Conrad told The Post.
The Fashion Institute of Design & Merchandising student launched her clothing line in Fall 2007 and subsequently made her designer debut at last March's Mercedes-Benz L.A. Fashion Week.
Earlier this month, Conrad and The Hills executive producer Liz Gately both confirmed that the show's fifth season -- which will premiere April 6 -- will be Conrad's last.
About The Author: Christopher Rocchio
