'Survivor: All-Stars' finale averages 24.8 million viewers, over 28 million watch Rob's marriage proposal
By Reality TV World staff, 05/12/2004
Survivor All-Stars had to deal with the difficult task of airing versus the final episodes of NBC's departing Friends series the last few weeks, but that still didn't stop the hit CBS series from ending its own season with a bang.
Survivor All-Stars finale averaged 24.8 million viewers during its two-plus hour broadcast on Sunday evening and drew the series' best Adults 18-49 demographic performance for a finale since the finale of Survivor: Marquesas aired in May 2002, according to Nielsen ratings for the week ending May 9, 2004.
Capping off the performance was the program's final 10:00-10:13PM segment, in which 28.36 million viewers watched as Rob Mariano made his marriage proposal to Amber Brkich get before it was announced which of them had won the program's $1,000,000 prize.
For the entire 8:00-10:13PM period, Survivor All-Stars averaged 24.76 million viewers, 13.0/22 households rating/share, and a 8.2/23 rating/share in the Adults 18-49 demographic. The performance was Survivor's best finale delivery in Adults 18-49 since May 2002's Survivor: Marquesas finale and matched the delivery in adults 25-54 with both the Survivor: Pearl Island and Survivor: Marquesas finales.
Beginning at 10:13PM, Survivor All-Stars The Reunion won the 10:00-11:00PM time period in households (13.1/22), viewers (23.92 million), Adults 25-54 (11.7/26), and Adults 18-49 (10.6/26). For the first time ever, the Survivor reunion show built on its finale lead-in, rising +3% in Adults 25-54 (11.7/26 from 11.4/26) and +6% in Adults 18-49 (10.6/26 from 10.0/25).
As a result of the build, Survivor All-Stars The Reunion was the night's top rated program in households, Adults 25-54 and Adults 18-49. Survivor All-Stars The Reunion posted the best delivery for a reunion program in households, viewers, Adults 25-54 and Adults 18-49 since Survivor: The Australian Outback ended way back in 2001.
For the entire evening, CBS was first in households (11.7/20), viewers (21.28 million), Adults 25-54 (9.4/23) and Adults 18-49 (8.2/23). CBS won every half-hour in households, viewers, adults 18-49 and adults 25-54 with Survivor related programming.