Simon Cowell reportedly was hypnotized and fell asleep on his seat while holding auditions for the forthcoming season of "Britain's Got Talent."
The 55-year-old music mogul was "under" Krystyna Lennon and her "hypnodog" Princess' spell for a few minutes as was eventually awaken by the German Spitz.
"It happened on Friday and he returned to auditions yesterday. He was fine," a show spokesman said Sunday.
Lennon, a life coach and advanced therapeutic hypnotherapist, took over he uncle's dog hypnodog show last year.
Lennon and Princess star in a hypnodog stage show in leeds, West Yorkshire.
There is no word on whether the hypnodog show was selected to compete for the "Britain's Got Talent" title as Cowell has yet to address the incident.
The reality competition will return to the small screen for its 9th season sometime in 2015.