Kendall Jenner stars in her first video ad for Estee Lauder.

The 19-year-old model and "Keeping Up with the Kardashians" star promotes Little Black Primer top coat for eyelashes in a black and white commercial spot for the brand.

Jenner was named the new face of the cosmetics company in November 2014.

"I've always been really into eyelashes, so this is a fun product for me," she said in a statement.

"While I usually love a lot of mascara, sometimes I don't want to wear too much makeup... It's cool that you can use it just for tinting and it doesn't look like you have too much makeup on."

The burgeoning model made her major runway debut for Marc Jacobs at New York Fashion Week in February 2014, and has since walked for such brands as Dolce & Gabbana and Chanel.