The ads feature imagery of a corset, a burning bra and shattered glass.
"What we're trying to do with this ready-to-wear collection is to bring something newer to the market," new La Perla creative director Julia Haart told Vogue in August.
"I think women want a new choice, and what I mean by that is I think women have been told their entire lives that you have to suffer for beauty," she added. "Well, I don't believe in that, and I would like to give women a new choice."
Jenner will wear much more elaborate pieces in the 2016 Victoria's Secret fashion show in December.
The star recently said on her website that she's a fan of bralettes and of going braless.
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"Lately, it's like I'm either braless or I have my bra out, lol," she wrote. "I'm all about freeing the nipple and I just think it's cool to show off what's under your shirt -- whether that's a cute bralette or just skin."
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