The mysterious "Joe" is actually 28-year-old Evan Marriott -- a heavy-equipment operator, sometime male model and former military school cadet from Virginia Beach -- and, alas, merely a thousandaire.
Born at Virginia Beach General Hospital, Marriott was raised in the city's comfortable Chelsea neighborhood.
In the seventh grade he was enrolled in the Hargrave Military Academy in Chatham, Va., near Danville. He graduated in 1992.
Over the next seven years, Marriott split his time between construction jobs in Virginia Beach and modeling gigs in Paris, where he spent several months, and New York, where he worked with famed fashion photographer Bruce Weber.
Invited by New York contacts to pursue modeling in California, Marriott moved to the Los Angeles area in January 1999.
He's worked mostly in construction since, his father said.
While his upbringing wasn't quite the log-cabin story Fox would have its viewers believe, it wasn't that of a rich kid, either: The Marriotts live in a house that's modest by the standards of its neighborhood.
His father is vice president of Norfolk's Old Dominion Trust Co.
His mother manages a Laskin Road linens boutique.
Hank Marriott said they're a long way from millionaires, and as far as he knows, Evan's not one, either. "There's nothing fancy about us," he said.