Gia Allemand allegedly suffered from depression and struggled with demons prior to her death, according to friends, who say her apparent suicide therefore didn't come as an enormous shock.

The 29-year-old former The Bachelor bachelorette and Bachelor Pad contestant reportedly dealt with many insecurities and was "tormented" by a failing relationship with boyfriend Ryan Anderson -- potential reasons as to why Allemand decided to take her own life by hanging herself earlier this week.

"I'm not that shocked, because of her ups and downs," a friend told The New York Post. "She fell victim to her own perfection and they were having problems."

Allemand reportedly began having major problems with Anderson months ago. According to The Post sources, the reality TV star was planning to move out of the New Orleans home they shared and head to New York in September where she'd live with a girlfriend.

"I could tell there was some insecurity going. I was not 100 percent surprised. Nothing surprises me anymore," fifth-season The Bachelorette suitor Reid Rosenthal, who was friends with Allemand, told Fox News. "I don't know what she needed out of life. It's sad. The last I heard we were supposed to be at an event this Thursday together."

Jesse Csincsak, who received DeAnna Pappas' final rose on The Bachelorette's fourth edition, added Allemand "got a full facial rebuild before she went on the show. She had demons. I don't [know] where that comes from."

The "beautiful" Allemand was also allegedly "lost" and always "looking for attention from guys," TV host Brian McFayden told Fox News, explaining how they had attended several of the same reality TV events.

When news of Allemand's "serious emergency medical event" first surfaced, many people close to Allemand -- who allegedly had a reputation for using cocaine and prescription pills on occasion -- immediately believed drugs had something to do with it.

"The first thing everyone thought was prescription drugs," another friend told The Post.

Anderson found Allemand hanging and unconscious in their home on Monday night.

When Anderson discovered Allemand, he immediately contacted 911 and she was taken to University Hospital in New Orleans.  After remaining in critical condition and on life support, Allemand passed away on Wednesday when her life support was withdrawn due to the fact she had "a critical loss of brain and organ function," according to an official statement released by Allemand's representative on behalf of her family.

The details of Allemand's funeral arrangements have not been disclosed yet and her family is requesting privacy at this time. 
Allemand competed on The Bachelor's fourteenth season, which aired in 2010 and starred Jake Pavelka.

Allemand was one of the last three The Bachelor: On the Wings of Love bachelorettes in the running to receive Pavelka's final rose, however he eliminated her in favor of Tenley Molzahn and Vienna Girardi at the season's penultimate Rose Ceremony.
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Afterward, Allemand returned to compete on the first and second seasons of the reality dating show's Bachelor Pad spinoff, which aired in 2010 and 2011 respectively.