E! network giving rapper Snoop Dogg his own reality show
By Christopher Rocchio, 07/16/2007
E! has announced it has begun production on a new reality series starring rapper Calvin "Snoop Dog" Broadus Jr., which is scheduled to premiere sometime later this year.
The currently untitled E! series -- which the cable network described as both "hilarious and heartwarming" -- will follow the 35-year-old rapper, actor, and music producer as he balances his professional and professional lives.
"The juggling act that Snoop faces day in, day out, between career and family is certain to resonate with our viewers," said Ted Harbert, president and CEO of Comcast Entertainment Group, which operates E! Entertainment Television.
In addition to starring Snoop, the E! series will also feature regular appearances by his wife Shante, as well as his daughter and two sons.
Each half-hour episode of the show will follow Snoop in his daily life, whether its working on his latest music venture; recording his weekly XM radio show; producing movies for his independent film label Snoopadelic Films; marketing his pet accessory and clothing lines; or managing the youth football league he recently founded.