Third 'Survivor All-Stars' episode draws over 22.3 million viewers
By Reality TV World staff, 02/13/2004
Phoebe might have gotten married on a supersized Friends and The Apprentice might have gotten an early jump on its charity auction, but CBS' emotion-filled third episode of Survivor: All-Stars still held up well in the ratings.
According to Nielsen's preliminary affiliate based ratings for Thursday, February 12, Survivor: All-Stars drew 22.35 million viewers, a 13.0/19 households rating/share, a 9.7/22 in Adults 25-54, and a 8.0/20 in Adults 18-49.
While the numbers were slightly below last week's second episode ratings and second behind NBC's Friends performance, they are not surprising considering last night's heavily-hyped Friends wedding episode drew an Adults 18-49 figure that was 16% above its year-ago performance.
Although the Friends episode ran until 8:45 PM PT/ET, Survivor still enjoyed tremendous growth in the 8:30 PM ET/PT time period -- rising +13% in households (13.8/20 from 12.2/19), +14% in adults 25-54 (10.4/23 from 9.1/21), +13% in adults 18-49 (8.5/21 from 7.5/20) added 2.87 million viewers (23.79 million from 20.92 million) and won the time period in viewers.
Final Thursday ratings will be available later today.