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HOME > The Apprentice > The Apprentice 1Supersized 'The Apprentice' takes a ratings hit versus new 'CSI' episode
By Reality TV World staff, 02/12/2004
As expected, even with a direct lead-in from a supersized Friends broadcast, NBC's The Apprentice found its first head-to-head competition with an original episode of CBS' CSI a bit more difficult than the previous week's CSI repeat episode matchup.
According to final Nielsen ratings for Thursday, February 5, CSI dominated the 9 PM time period in households (17.7/26), viewers (29.27 million), Adults 25-54 (13.1/27) and Adults 18-49 (10.5/24). CSI topped The Apprentice in the 9 PM hour by +48% in households (17.7/26 vs. 12.0/17), +34% in Adults 25-54 (13.1/27 vs. 9.8/20), +13% in Adults 18-49 (10.5/24 vs. 9.3/22) and by over 10.5 million viewers (29.27 million vs. 18.61 million, a difference of 10.66 million viewers). While NBC can certainly take joy in their improvement in the hour, their attempt to counter-program CSI with Apprentice hardly seems to have made a difference to CSI, as the episode's performance ranks as the program's highest rated episode this season in Adults 25-54, tied for the program's best performance of the season in Adults 18-49, and was the program's second most watched episode of the season. DISCUSS AND COMMENT ON THIS STORY Reality TV World has launched a trial program offering Facebook Comments on our stories to provide an enhanced user experience to our readers. To post a comment, log into Facebook and then 'Add' your comment. To report spam or abuse, click the 'X' in the upper right corner of the comment box.Get more Reality TV World! Follow us on Twitter, friend us on Facebook or subscribe to our RSS feed.
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