AMC has announced it's renewed The Pitch for a second season.
The Pitch, a reality series which chronicles advertising agencies as they prepare campaigns in an attempt to win a major new account, is scheduled to premiere in Spring 2013.
"Season one of The Pitch captured the intensity of the advertising world and provided the ultimate behind-the-scenes look at the compelling and dramatic pitch process. We are so pleased to work again with Studio Lambert on the show's return," AMC executive Joel Stillerman said in a statement.
The Pitch's second season is set to consist of eight one-hour episodes and is being executive produced by Eli Holzman, Stephen Lambert, Phil Lott, Brien Meagher, and Aaron Saidman from Studio Lambert.
The first season of The Pitch debuted in April 2012.