The Bachelor alum Colton Underwood has made his romance with political strategist Jordan C. Brown Instagram official.

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Colton proudly and publicly displayed his relationship with Jordan on his Instagram Story for the first time on Saturday, just one day after his new Coming Out Colton docu-reality series premiered on Netflix.

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"Happy birthday to my dog-loving, family man, corn-fed love," the 29-year-old former The Bachelor star captioned a series of photos with Jordan.

One image featured Jordan's arm around Colton, who rested his hand on his boyfriend's leg. Both men, wearing T-shirts, were smiling big in the photo with the word "Love" written above their heads.

Jordan, for his part, uploaded pictures from his 39th birthday on Friday, December 3, which he attended with Colton.

Colton told The New York Times earlier this month in a lengthy interview that he's "very happy and very in love" with Jordan and the men have met each other's family.

"The easiest way for me to say it is that it was like me bringing a girl home," Colton said while blushing. "Like, nobody batted an eye."

Before officially posting photos with one another, Colton made his attraction to Jordan known by commenting on a picture of Jordan wearing a suit to the Baby 2 Baby gala last month.

Colton commented with a fire and a heart emoji.

Colton and Jordan were first linked in September, when they were photographed kissing and flirting during a romantic getaway to a Four Seasons resort in Maui, HI.

According to photos published by TMZ at the time, Colton and Jordan soaked in the sunshine by laying side by side on beach chairs, and they weren't shy about showing each other affection as Colton browsed through his phone and Jordan read a book.

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According to an eyewitness, the Season 23 The Bachelor star was also "making out and snuggling" with Jordan by the hotel pool, Us Weekly reported.

"They were tanning and swimming. They were very out in the open and not hiding their PDA!" the eyewitness added.

Colton recently assured Us that he was "not hiding" his romance but he and Jordan enjoyed their privacy in the first couple months of dating.

"I just [wanted] that time for us," Colton shared with the magazine.

Jordan, who lives in Los Angeles, worked on John Kerry's presidential campaign in 2004 and also advised Barack Obama and Hillary Clinton's Democratic campaigns in subsequent years.

Jordan is also dad to two 11-year-old daughters and the founder of One Blue Hill, which, according to his LinkedIn, "partners with high-profile celebrities, business leaders, and elected officials to achieve innovative advocacy and philanthropic goals."

When Colton publicly announced he's gay in April on Good Morning America following his devastating breakup from The Bachelor 23 winner Cassie Randolph in May 2020 after 18 months of dating.

The former pro football player shared on GMA how he had never experienced an "emotional connection" with a person of the same sex before.

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"I'm looking for someone who can push me and challenge me in all the right ways. I still have a long ways to go. I'm still learning," Colton said at the time.

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In May, Colton conducted a Q&A with his followers on Instagram and ranted about an intrusive question asking how many men he's hooked up with, according to Us.

Colton, who sought privacy in the beginning for his relationship, wrote on Instagram Stories after sharing the question, "Let me vent for a second. Questions like this are inappropriate."

"I understand you might know me from The Bachelor where I shared a lot about my personal life. I have set boundaries and I'm respecting myself in a way that will lead me to a healthier life."

Colton starred on The Bachelor in 2019 after failing to win Becca Kufrin's heart on The Bachelorette's fourteenth edition. He also dated Tia Booth before and during his stint on Bachelor in Paradise's fifth season, which showed Colton breaking up with the Arkansas native.

After coming out as gay in April, Colton dished about what his life was like behind closed doors prior to appearing on The Bachelorette in 2018.

"I'll say this: I was 'The Virgin Bachelor,' but I did experiment with men prior to being on The Bachelorette," Colton told Variety, before disclosing he had a few sexual encounters with men when he was in his twenties but never had sex with a man or woman prior to his time on The Bachelor franchise.

"When I say 'hookups,' not sex," confirmed Colton, who had met these men under a false name in 2016 or 2017 through a dating app called Grindr.

"I want to make that very clear that I did not have sex with a man, prior to that."

Colton's prior "Virgin Bachelor" label resulted in fans anticipating his Fantasy-Suite decisions on The Bachelor and wondering if he was going to have sex with his winner, Cassie.

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"I never asked to be labeled as the virgin bachelor and have people feel the security to ask me questions about my sex life," Colton reportedly explained in the spring.

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"It just happened and during that time I thought I had no other choice but to just go with it or the network would be mad. I know differently now. I'll share what I want and this won't be one of those things."

Colton previously told Variety that he constantly worried about being "outed" by one of the men he had hooked up with. Colton feared being exposed and seeing his long-kept secret sold to the tabloids.

"I remember feeling so guilty, like 'What the hell am I doing?'" Colton recalled of his gay encounters.

"It was my first time letting myself even go there, so much so that I was like, 'I need The Bachelorette in my life, so I could be straight.'"

Colton called himself "a miserable person living as a shell of a human being" while pretending to be straight for well over a decade.

Cassie, for example, had no idea Colton was gay during their entire year-and-a-half long relationship and only learned his sexual orientation when The Bachelor star came out publicly in April, according to People.

Colton said around the time of his May 2020 breakup from Cassie -- who has since moved on and is happily dating boyfriend Brighton Reinhardt -- a person blackmailed him after he visited a spa in Los Angeles known for catering to gay clients.

Colton told Variety he had gone to the spa "just to look" and subsequently received an anonymous email from a person claiming to have taken nude photos of Colton at the location.

Colton said he was never shown the alleged photos and "should have never been there" at the spa to begin with.

The unidentified blackmailer reportedly threatened to "out" Colton in the press, and so a panicked Colton reached out to his publicist for guidance and support. The first person Colton came out to was, in fact, his publicist.

Colton has said in the press he went through a very dark time following his breakup with Cassie and even attempted suicide one evening.

Colton admitted he truly "fell in love" with Cassie, which led him "to spiral" after the breakup because he "thought I'd found someone who could make me straight," according to People.

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"And I didn't want to let it go... I really lost myself," he noted.

What started out as an amicable split last year turned nasty when Cassie accused Colton of trying to "monetize" their breakup by writing about it in his The First Time memoir as well as stalking and harassing her, which resulted in Cassie filing a restraining order against the former NFL player in September 2020 followed by a police report several weeks later.

Colton allegedly put a tracking device on Cassie's car, sent her "unsettling" text messages, and would stand outside her apartment or her parents' house very late at night.

Colton later told multiple press outlets Cassie ultimately dropped the restraining order after they were able to reach an agreement in private that addressed Cassie's concerns.

In special GMA footage that aired April 15 on ABC's Nightline, Colton lamented of Cassie, "I don't know if I ever will get the chance to sit down and talk with her. I would like to. I would like to say sorry for how things ended. I messed up. I made a lot of bad choices."

He continued, "I made mistakes at the end of that relationship and I ruined the good memories we had by my actions and what I did to hold on to being straight because I didn't want to look myself in the mirror. So for that, I'm extremely, extremely sorry."

Colton added at the time how he's sorry from the bottom of his heart.

"I'm sorry for the pain and emotional stress I caused. I wish it wouldn't have happened the way it did," Colton acknowledged, adding that he regrets how he had misled his The Bachelor bachelorettes.

"I wish I would have been courageous enough to fix myself before I broke anybody else... Do I regret handling [The Bachelor] the way that I did? I do. I do think I could've handled it better... I just wish I didn't drag people into my own mess of figuring out who I was."

Colton, who felt "different" at age six and realized he was gay in high school, shared with GMA co-host Robin Roberts, however, that after hating himself for a long time, he finally accepted his sexuality earlier this year and has never been happier or healthier.

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About The Author: Elizabeth Kwiatkowski
Elizabeth Kwiatkowski is Associate Editor of Reality TV World and has been covering the reality TV genre for more than a decade.