Airing in the 10 PM ET timslot after a disappointing 9 PM ET Life After Extreme Makeover special that finished fourth in its timeslot, the season premiere of "Celebrity Mole Yucatan" finished third overall in its timeslot, although it did fare better among the young adult viewers that advertisers (and therefore networks) crave.
The Celebrity Mole Yucatan premiere built on its Adult 18-49 lead-in by 9% (3.6/9 vs. 3.3/8) and on its Adult 18-34 lead-in by 29% (3.6/11 vs. 2.8/8) to earn second place in its hour on both measures. Celebrity Mole Yucatan also won the hour among Teens 12-17, beating NBC's Law & Order (2.0/9 vs. 1.9/8).
DISCUSS AND COMMENT ON THIS STORY Reality TV World now offers Facebook Comments on our stories. To post a comment, log into Facebook and then 'Add' your comment. To report spam or abuse, click the 'X' in the upper right corner of the comment box. Get more Reality TV World! Follow us on Twitter, like us on Facebook or add our RSS feed.