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HOME > The Mole > Celebrity Mole YucatanRatings soar for second 'Celebrity Mole Yucatan' episode
By Reality TV World staff, 01/17/2004
What a difference a good lead-in can make. Taking full advantage of its The Bachelorette season premiere lead-in, the second episode of ABC's Celebrity Mole Yucatan drew significantly better ratings than its week ago premiere.
Celebrity Mole Yucatan took full advantage of Bachelorette's strong young adult lead-in ratings to win its time period in the Adults 18-34 (4.6/14) and Teens 12-17 (3.3/13) demographics. its January 7 season premiere, growing by 28% in total viewers (9.2 million vs. 7.2 million), by 25% in Adults 18-49 (4.5/12 vs. 3.6/9), and by 28% in Adults 18-34 (4.6/14 vs. 3.6/11). Excluding the two occasions when extended editions of The Bachelor aired in the 10 PM hour, Celebrity Mole Yucatan generated ABC's highest Adult 18-49 rating in the time period this season with regular programming. DISCUSS AND COMMENT ON THIS STORY Reality TV World has launched a trial program offering Facebook Comments on our stories to provide an enhanced user experience to our readers. To post a comment, log into Facebook and then 'Add' your comment. To report spam or abuse, click the 'X' in the upper right corner of the comment box.Get more Reality TV World! Follow us on Twitter, friend us on Facebook or subscribe to our RSS feed.
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