NBC to broadcast condensed version of Bravo's 'Queer Eye for the Straight Guy' premiere on Thursday July 24
By Reality TV World staff, 07/19/2003
NBC has announced that it will broadcast a special 30-minute version of the Bravo’s critically acclaimed unscripted lifestyle makeover series “Queer Eye for the Straight Guy” on Thursday, July 24 9:30-10 PM ET. “After as much media attention and a breakout premiere on Bravo, we want to offer this unusual series a bigger platform,” said Jeff Zucker, President, NBC Entertainment. “The sensational ratings speak for themselves and our Thursday-night audience makes a good fit for this special edition.”
The condensed version of the series premiere episode, which originally aired on July 15 (9-10 PM ET) on Bravo, features the life-changing makeover of Brian “Butch” Schepel.
The series attracted a stellar 1.17 million viewers in the adult 25-54 category, 1.2 million viewers in the adult 18-49 category and 1.6 million total viewers. “Queer Eye for the Straight Guy” also achieved a Bravo-record of 1.6 household rating. The premiere also improved the time period by a stratospheric 804 percent over Bravo’s 2002-03 season average in 25-54 viewers (129,000). It’s also a 657 percent increase over the slot average for the 2003 calendar year to date (154,000) and a 435 percent jump over the time-period average for the past eight weeks (218,000).
“Queer Eye for the Straight Guy” follows the makeover exploits of the “Fab Five” --Ted Allen, Kyan Douglas, Thom Filicia, Carson Kressley and Jai Rodriguez -- a team of gay men, all experts in their respective fields of food and wine, grooming, interior design, fashion and culture. Their weekly mission: employ all the tools of their trade to cultivate a better straight man.
A one-hour “make-better” series, “Queer Eye for the Straight Guy” is designed for guys who want to get the girl, the job or just “the look”—more style, more sophistication, more chic. Leveraging the expertise and personalities of “The Fab Five,” the makeover unfolds with a savagely funny deconstruction of the subject’s lifestyle and messy home and evolves into a showcase for the hottest styles and trends. After imparting their invaluable tips, wit and wisdom, the Five ends each hour with the reveal of an empowered, stylishly complete straight man with a “Queer Eye stamp of approval.”
“Queer Eye for the Straight Guy” is produced by Scout Productions. The executive producers are David Collins and Michael Williams for Scout, and Frances Berwick, Amy Introcaso-Davis and Christian Barcellos for Bravo.
The co-executive producer is David Metzler. The series was created by David Collins, a gay man, and developed by David Metzler, a straight man - a union of sensibilities that gives the show its depth, humor and edge.