MTV and Seventeen magazine announce 'Project Seventeen' reality show
UPI News Service, 03/29/2005
Seventeen magazine and MTV have teamed for a fall TV series to award the title of America's Sweetheart to the winner of a role model contest.
Producers of the 10-episode "Project Seventeen" said they were looking across the United States for girls with "well-rounded credentials to be a role model to Seventeen's 13 million readers," Zap2it.com reported Tuesday.
"We are confident that this will be a series that is completely entertaining --and empowering -- to our joint audiences" Co-Executive Producer Lois Curren said.
The magazine announced the America's Sweetheart competition in its April issue, which also carried a flood of MTV-related news, Zap2it.com said.