A media watchdog group says a California TV ad for a hamburger chain featuring a scantily clad and soaked Paris Hilton is "soft-core porn."
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The Carl's Jr. commercial features the 24-year-old heiress and actress moving seductively as she soaps down a black Bentley and herself.
"This commercial is basically soft-core porn," Melissa Caldwell, research director for the Parents Television Council told the Los Angeles Times. "It's inappropriate for television."
The advocacy group urged its more than 1 million members to protest and is considering petitioning the Federal Communications Commission for a ruling on whether the commercials are indecent.
Executives at Los Angeles TV stations said they had received few complaints about the commercial's content.
