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Mark Burnett and firm settle 'Apprentice' product placement lawsuits


UPI News Service, 05/23/2005 

Producer Mark Burnett and Madison Road Entertainment have settled lawsuits over charges to place products on NBC's "The Apprentice."

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In addition to dismissing their respective lawsuits, Burnett, Mark Burnett Productions and Madison Road agreed to work together on a future reality TV show and at least two episodes of the fifth season of "The Apprentice," AdAge.com reported Monday.

The Los Angeles companies traded suits earlier this year. Burnett accused Madison Road of overcharging advertisers to place their products or mention their brands in "The Apprentice." Madison Road countered with a $20 defamation suit.

The settlement does not resolve Burnett's claim that Madison Road overcharged advertisers, the online arm of Advertising Age magazine reported.


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