"I often find myself thinking that no one could ever make up the things that actually happen in my life -- so between the real-life elements and a great team of writers, I think we'll have people laughing!" Simpson said in a statement obtained by Deadline Hollywood.
"Jessica Simpson is truly a modern-day Lucy with incredible comedic chops," added executive producer Ben Silverman. "From running a fashion empire to wrangling her public image as a new mom, we see Jessica's character approach a variety of 'everyday' circumstances that will get audiences laughing out loud."
Electus and Universal Television will be producing the pilot, as the company already works with NBC and Simpson -- who previously acted in movies and starred in VH1's The Price of Beauty and MTV's Newlyweds reality series -- on Fashion Star.
In addition to Simpson, Silverman and Nick Bakay, Simpson's father and manager Joe Simpson will also reportedly be serving as an executive producer.
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