Reality TV World Show Updates   People News   Ratings News   Scheduling News   Application News   Spoiler News
Features & Interviews   Sexy Social Pics of the Day   Things to Know Profiles   Message Boards   Shows Listing

HOME > Survivor > Survivor: Cook Islands

GM ends 'Survivor' sponsorship but says new racial twist not the cause


UPI News Service, 08/30/2006 

General Motors is pulling its advertisements from CBS's "Survivor" for the upcoming season, saying that the action is not related to show's new format.

ADVERTISEMENT
GM was one of the first sponsors for the hit reality show when it debuted but a spokesperson for the automaker said on Wednesday the decision to stop advertising was made about three months ago and isn't related to the format of next season's competition, TVweek.com reported.

CBS and "Survivor" creator Mark Burnett have drawn controversy since last week's announcement that the show's upcoming "Survivor: Cook Islands" edition will pit four tribes of different races against one another.

GM said that the company decided to pull its advertising from "Survivor" because sponsoring the show no longer fit the company's business objectives. It's too difficult to try and integrate an automobile into a program that's set on an island, the spokesperson said, adding, "It's been a great relationship with the show."


DISCUSS AND COMMENT ON THIS STORY
Reality TV World now offers Facebook Comments on our stories. To post a comment, log into Facebook and then 'Add' your comment. To report spam or abuse, click the 'X' in the upper right corner of the comment box.



Get more Reality TV World! Follow us on Twitter, like us on Facebook or add our RSS feed.


Copyright 2006 by United Press International











Take Our User Survey





Page generated Wed Jul 27, 2016 1:52 am in 0.91312408447266 seconds

About Reality TV World   •   Advertise on Reality TV World  •   Contact Reality TV World  •   Privacy Policy   •   RSS Feed



Page fetched in 0.93434500694275 seconds