Fox once again considering moving 'American Idol' to Thursday nights
UPI News Service, 09/18/2006
Channel-surfing on Thursdays could become more interesting as Fox dangled the possibility of moving "American Idol" to an already competitive night.
That Fox is even thinking about moving its popular program to a powerhouse night shows how spirited the network business has become, with no clear leader among the important demographic that advertisers covet: adults ages 18-49, the Los Angeles Times said Monday.
Fox isn't ready to commit, and may not until Christmas, the Times said. But by moving "Idol," Fox could conceivably control some of the most lucrative ad time in prime time and cramp the other networks' efforts to dominate that night with top shows.
The tight four-network race and absence of a clear-cut leader explains why executives are battling so furiously for Thursday, with some of the most expensive advertising time to be had, the Times said.
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