Fox announces the identities of 'Secret Millionaire's rich participants
By Christopher Rocchio, 11/05/2008
Fox has revealed the identities of the wealthy Americans who will be participating onSecret Millionaire, a new reality series that will follow the millionaires as they leave their lavish lifestyles to learn what it's like to survive in impoverished neighborhoods.
Secret Millionaire's cast consists of a serial Internet company founder; a husband-and-wife team who own a multi-million dollar magazine-publishing business; a successful Southern California lawyer; an owner of a restaurant empire; a Baltimore socialite and former NFL cheerleader; and a software inventor worth $50 million.
Each Secret Millionaire episode will follow a wealthy participant as they are disguised and go undercover to various impoverished neighborhoods, which will include a community devastated by Hurricane Katrina, an old coal-mining town in Schuylkill County, PA, and areas outside of Los Angeles, San Francisco and Las Vegas.
While undercover, they will work minimum-wage jobs and live in the poverty-stricken neighborhoods. On the last day of their experience, the millionaires will reveal their true identities to the people they've been interacting with and decide which of them should receive the show's prize: at least $100,000 of the millionaires' own money.
Secret Millionaire will premiere with a special two-hour episode on Wednesday, December 3 at 8PM ET/PT before moving into its regular twice-weekly broadcast schedule of one-hour episodes airing Wednesday and Thursday nights at 9PM ET/PT beginning December 4.
- Gurbaksh Chahal, a technology entrepreneur from San Jose, CA
Gurbaksh Chahal, also known as "G," left high school at age 16 to form Click Agents, an Internet advertising company, which he sold two years later for $40 million. In January 2004, Chahal launched BlueLithium, a company focused on the next generation in online advertising, and just over three years later, BlueLithium was sold to Yahoo! for $300 million. Now, at 26 years old, Chahal is set to debut his third company, gwallet.com, and has written a memoir, titled "The Dream," to be released later this year.
- Todd and Gwen Graves, a married couple from Baton Rouge, LA
Todd Graves is the founder and CEO of Raising Cane's, a quick-service restaurant chain that specializes in chicken fingers. Graves has led Raising Cane's to be one of the fastest-growing restaurant concepts in the country with over 70 locations in 13 states. His wife, Gwen, a former McDonald's franchisee, now focuses on being a mother and is actively involved in the community. The Graves have two children, Sophia, age 6 and Charleton, age 4; and a dog, Cane II.
- Gregory R. Haerr, an entrepreneur and businessman from Salt Lake City, UT
Gregory Haerr is an entrepreneur and businessman with interests in the computer software, land banking/development and aviation industries. Haerr is the founder and CEO of Century Software, Inc; as well as founder and Chief Maintainer of the Microwindows Project. As the sole owner of all of his companies, Haerr has reinvested his profits and formed several successful real estate ventures in land banking and land development, focusing his efforts in the northwest U.S.
- Myles and Cynthia Kovacs, a married couple from Los Angeles, CA
As founder of DUB Magazine, the premier publication of custom-car culture with a readership of over 9.5 million trendsetters per year, Myles Kovacs created the "DUB Revolution" and transformed the way businesses approach and succeed in reaching the youth market. Kovacs has propelled DUB Publishing, Inc. and its family of companies into an annual $50 million-plus business. He partners with corporations such as Pepsi, Mattel, Procter & Gamble, Energizer, Chrysler LLC, Wal-Mart, Best Buy and General Motors. Kovacs and his wife Cynthia have two children.
- Gregory and Cole Ruzicka, a father-and-son team from Newport Beach, CA and Maui, HI, respectively
Greg Ruzicka is the founding and managing partner of Ruzicka & Wallace, LLP, a law firm in Irvine, CA. He is also a principal broker of RS&W Realty, Inc; and an owner of Island Spirit Yoga Studio and Sportswear in Lahaina, HI. Since 1995, Ruzicka has acted as General Counsel to Real Estate Owned Managers of California (REOMAC), the national trade organization of the non-performing asset industry. Additionally, Greg has donated significant time to the surrounding courts as a Judge Pro Tempore. His son Cole is a college student, aspiring model and musician.
- Molly Shattuck, a civic leader from Baltimore, MD
Shattuck is married to Mayo Shattuck III, and is the mother of five children. Shattuck is also a civic leader in Baltimore, MD, where her many charitable efforts have focused on raising awareness and funding for the health, education and artistic development of disadvantaged inner-city youth. Shattuck previously served as a Corporate Center Director for Sylvan Learning Systems and as a Marketing Associate for Alex. Brown & Sons, Inc. She recently became nationally known when, at the age of 38, she became the oldest cheerleader in NFL history, cheering for the Baltimore Ravens.