Former 'The Simple Life' star Paris Hilton suing Hallmark over card

Hollywood red-carpet fixture Paris Hilton is suing Hallmark Cards for using her likeness without permission, TMZ.com reported Friday.

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The lawsuit was filed Thursday in U.S. District Court in Los Angeles and asks for damages in excess of $100,000.

The suit claimed Hallmark created a greeting card that said "Paris' First Day as a Waitress" and features a picture of Hilton's face on a cartoon waitress serving food that says: "Don't touch that, it's hot. What's hot? That's hot."

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"That's hot" is a catch-phrase of Hilton's.

The heiress and former reality TV star said she was moved to sue the card company because Hallmark "failed to properly obtain (her) approval."

A rep for Hallmark did not immediately return TMZ's call for comment.