Reality TV World People News   Ratings News   Scheduling News   Application News   Spoiler News
Show Updates   Features & Interviews   Image Gallery   Message Boards   Shows Listing

HOME > American Idol > American Idol 7

Experts: Writers' strike expected to help 'American Idol's ratings


UPI News Service, 01/13/2008 

The Writers Guild of America strike crippling Hollywood is actually expected to benefit the seventh season of the U.S. TV series "American Idol."

ADVERTISEMENT
When the popular reality series returns to Fox this week, it is expected to easily surpass the offerings from rival networks devastated by the ongoing WGA strike, the Los Angeles Times said Sunday.

Ray Dundas, an executive with an advertisement-buying firm, said the fact other networks' series have been essentially crippled by the strike has created an ideal situation for "Idol."

"You have the No. 1 program in television for the last four years, and now it's going up against even weaker competition," the Initiative senior vice president said. "'Idol' is going to do very, very well."

Such predictions have allowed Fox Broadcasting Co. to increase the cost of advertising time during the studio's successful singing series, the Times said.

While a 30-second spot during "Idol" this season initially sold for $750,000, that figure has since risen to more than $1 million thanks to the ongoing labor dispute.


DISCUSS AND COMMENT ON THIS STORY
Reality TV World now offers Facebook Comments on our stories. To post a comment, log into Facebook and then 'Add' your comment. To report spam or abuse, click the 'X' in the upper right corner of the comment box.


Get more Reality TV World! Follow us on Twitter, like us on Facebook or add our RSS feed.


Copyright 2008 by United Press International











Take Our User Survey





Page generated in 0.039754867553711 seconds
About Reality TV World   •   Advertise on Reality TV World  •   Contact Reality TV World  •   Privacy Policy   •   RSS Feed