Bravo's 'Project Runway' hits ratings highs with fourth episode
By Reality TV World staff, 01/11/2005
Bravo's Heidi Klum-hosted Project Runway returned to the airwaves with a vengeance last week, sashayed its way to record ratings in its post-holiday return from a two-week hiatus.
Project Runway's January 5th 9PM fourth episode broadcast drew 1.07 million overall viewers and a 1.04 household rating, while also averaging 732,000 Adults 18-49 viewers and 616,000 Adults 25-54 viewers.
While those numbers would by no means be impressive for a broadcast network, they are for a cable network like Bravo. In addition to representing a dramatic increase over the show's pre-hiatus ratings numbers, Project Runway's Adults 18-49 performance represented a 220% increase over Bravo's time period average, while its Adults 25-54 figure represented a 148% increase.
The numbers helped Bravo finish the hour as cable's #2 network among Women 18-49 and Women 25-54 and with the highest rated time period average among total viewers, Adults 18-24, Adults 18-34 and Adults 18-49.
Six episodes Project Runway remain, including its February 16 finale. In case you missed an episode, Bravo runs marathons of the show's last three episodes every Sunday evening between 9PM and midnight.