Bravo picks up Sarah Jessica Parker's 'American Artist' reality series
By Reality TV World staff, 04/14/2009
Bravo has announced that it has picked up American Artist, Sex and the City star Sarah Jessica Parker's new Project Runway-like reality competition series for aspiring artists.
The network first announced it was developing American Artist -- which Parker's Pretty Matches production company had already previously begun developing with Project Runway's former Magical Elves production company and former Miramax Television executive Eli Holzman over a year ago -- last July.
Each episode of American Artist will feature the show's contestants competing in art-themed challenges from a range of disciplines -- including sculpture, painting, photography and industrial design -- and completing works of art that will be appraised by a panel of top figures in the art world, including fellow artists, gallerists, collectors, curators and critics.
American Artist's winner will receive a gallery show, a cash prize and a sponsored national tour.
According to Magical Elves co-founder Dan Cutforth, he and fellow co-founder Jane Lipsitz originally began developing American Artist's concept with Holzman. Holzman, who previously helped develop Project Runway for Bravo as well, later combined their format with a similar concept being developed by Parker and her partner Alison Benson.
American Artist is produced by Magical Elves and Pretty Matches, with Cutforth, Lipsitz, Parker, Benson and Holzman all serving as executive producers.