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Bravo's 'Blow Out' finale ends big, sets series ratings records


By Reality TV World staff, 07/16/2004 

In its sixth and final episode of the season, Bravo's hot Blow Out reality series hit all time ratings highs in the Adult 25-54 demographic, the Adults 18-49 demographic, and total viewers (breaking the one million total viewer mark for the first time during the program's run.)

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According to in-home viewing figures from Nielsen Media Research, Blow Out's finale continued to build on its already impressive ratings in the Tuesday 9PM hour, finishing up 115% among Adult 18-49 viewers, 94% in Adults 25-54, and 70% in total viewers versus its June 8 premiere broadcast.

Tuesday's telecast, Blow Out's sixth original episode, attracted 876,000 Adult 25-54 viewers (up 42% versus the previous week), 844,000 Adult 18-49 viewers (up 22% versus the previous week) and 1.097 million total viewers (up 24% versus the previous week.) Tuesday's Blow Out also built on its lead-in of an 8PM encore telecast of Queer Eye for the Straight Guy by 337% in Adults 18-49 viewership, 274% in Adults 25-54 and 147% in total viewers.

"The Blow Out season finale's audience reach is exciting but not unexpected given the incredible ratings growth week to week," said Lauren Zalaznick, President, Bravo. "This is another example of how our original programming continues to spark conversation and build loyal viewers while they talk!"

Blow Out creator and executive producer Ben Silverman stated, "We were always confident Jonathan Antin's dream to open and operate a high end salon in Beverly Hills would captivate viewers and it was proven by the weekly ratings growth through the six week run. We wanted to create a soap opera-like show for the reality generation and are thrilled that Blow Out is now discussed in every hair salon in America and has become a reality soap hit!"

For its six episode run, Blow Out averaged 588,000 Adult 25-54 viewers and 578,000 Adults 18-49. The figures represented a 79% increase in Adults 25-54 and a 99% jump in Adults 18-49 compared to Bravo's Tuesday 9PM time period performance over the same dates last year.

Blow Out followed renowned hairstylist Jonathan Antin on his quest to establish a new salon in chic Beverly Hills and become a prominent player in an already incredibly competitive marketplace. Blow Out wass produced for Bravo by Reveille LLC, Magna Global Entertainment, and Shapiro/Grodner Productions.

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