Brand expert: Anna Nicole Smith's death may sink TrimSpa company
UPI News Service, 02/09/2007
Goen Technologies' TrimSpa weight-loss Web site homepage Friday was a stark black-and-white memorial to U.S. model-spokeswoman Anna Nicole Smith.
Promotion of TrimSpa's controversial X32 appetite-suppression supplements was replaced with a letter from TrimSpa founder Alex Goen saying he hoped Smith would be "granted the peace that eluded her more recent days on earth."
Smith's death at 39 in Florida Thursday, coupled with growing doubts about TrimSpa products, may prove too much for Goen, a brand consultant told CNN.