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HOME > Jersey ShoreAdvertiser pulls commercials from MTV's 'Jersey Shore' reality series
By Christopher Rocchio, 12/07/2009
Domino's Pizza has decided to avoid having its commercials air during MTV's new Jersey Shore reality series.
While Domino's had not specifically purchased Jersey Shore commercial space, it had purchased "run of schedule" commercial space that did not commit the ads to running during a specific program -- resulting in some commercials airing during the reality series, according to TVGuide.com.
"No advertiser has specifically pulled full sponsorship from the show," an MTV representative told TVGuide.com in a Saturday statement. "Domino's had indicated that they just did not want their run of schedule spots running during Jersey Shore, so they are not currently scheduled there." Jersey Shore follows a group of young people -- who proudly call themselves "Guidos" -- as they live and work on the Garden State's shoreline. Even before The Real World-like reality series premiered, UNICO -- the country's largest Italian-American service organization -- claimed the show's content is offensive to Italian-Americans and added it should be pulled from the air. MTV subsequently defended Jersey Shore, stating it "continues MTV's history of documenting various subcultures, rites of passage of young people, and the ways they self-identify." DISCUSS AND COMMENT ON THIS STORY Reality TV World has launched a trial program offering Facebook Comments on our stories to provide an enhanced user experience to our readers. To post a comment, log into Facebook and then 'Add' your comment. To report spam or abuse, click the 'X' in the upper right corner of the comment box.Get more Reality TV World! Follow us on Twitter, friend us on Facebook or subscribe to our RSS feed. |
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